Brief

For A2 coursework, we were given a list of 13 various briefs that we had to choose from. I narrowed my choice down to a music video and a film trailer. Obviously I could not do both so I had to make a decision. I decided to go with the idea of doing a music video as I have the resources available to produce a music video. However, I researched both briefs to make sure that I wanted to stick with producing a music video.

Film Trailer:

• Show snippets of the film which are not in chronological order (the parts that make you want to watch it).
• Music.
• Close-ups of a focus of a particular scene.
• Usually end with the date of release and the title.
• Sounds effects - often loud.
• Sometimes voiceovers.
• Quite short, last approximately between 1 and 2 minutes.
• Show the locations, characters and actions to make you want to watch it.
• Sometimes feature the names of the actors at the beginning or during the trailer.
• Review quotes.
• Genre goes with editing. Eg, Action film = quick and sharp cutting and loud, fast music when building up to the climax which normally happens near the end of the trailer. Romantic film = slow and steady cutting.

Music Video:

• Majority of the time tells a story.
• Different angles and shots used to capture emotion and scenery.
• Black and White.
• Colour.
• If a fast song then the editing is quite quick.
• If a s slow song then the editing is quite slow.
• Can be energetic.
• Different genres of the music match the actions/emotions etc presented in the video. Eg, Rock music video = dark colours, death icons, depressed faces etc.
• Instruments being played are often shot by using close-ups.
• Close-ups of the band.

I decided to stick with producing a music video as I feel more confident with that choice and have lots of ideas to put forward. I feel more confident with this form of media because I am more familiar with music videos and have watched programmes that go behind the scenes of producing a music video. From a young age I have always been interested in the music industry and from this my music video consumption is quite high. I don't really have a particular taste is music I just like all music in general.

The Brief: A promotion package for the release of an album, to include a music promo video, together with two of the following:

• A website homepage for the band.
• A cover for its release as part of a digipak (CD/DVD package).
• A magazine advertisement for the digipak (CD/DVD package).

The two that I am going to do will be a cover for its release as part of a digipak and a magazine advertisement for the digipak.